Brands are driven by humans. Brands are not driven by marketing. Unleash the creative power of your employees. Get your people involved in shaping the brand. Engaged employees triple business performance.

Engaged Employees make all the difference and are more valuable than any advertising campaign.

What we do

We are a consulting firm helping you to substantially increase business results through a coherent link between brand, culture, vision, mission, people processes, corporate responsibility and diversity. We strongly believe that brands are driven by people – and not by advertising. Our Approach

How we add value to your business

We help to bring your business to the next level of profitability.  Highly engaged employees are more than 50 percent more productive. The core fundament of longterm success lies under the surface in our day to day behaviors and decision making processes. Around how you spend your time, your money and how you and your business relate to people. You can do different than your competitors having understood that your true performance drivers are your employees. We talk Marketing and HR and we are fluent in CR and Diversity. We can help you optimize your employee value chain, looking at it with the eyes of marketing and being HR at heart. Let us discover and unleash the untapped the resources within your company. This is much less a question of cost than a question of true passion and conviction for your business and your role in the society. Our Process

Contact information

You can reach us by Email, Skype or you can call us on +41 44 450 50 50.

News and Insights

On our blog we share extensive knowledge about topics central to our as well as your business. You can also follow us on Twitter and on Facebook.

DoDifferent organizer of the 1st 24thinkpark conference: THE FUTURE OF WORK

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DoDifferent is proud to be the organizer of   a very special conference. After many conferences as participant and speaker it is time to start our own conference. A conference without speakers. 24hours with max 100 participants having

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Taking Measure of Talent

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HBR study worth downloading: In making human capital management a competitive advantage, companies are now bringing together their HR databases, corporate financial statements, employee surveys and other sources in a unified view, and deploying analytic methods so that

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DoD!fferent enters partnership with German brand consultancy Brand:Trust

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DoD!fferent and Brand:Trust started to work on common projects this July. Brand:Trust is the leading management consultancy for brand centered corporate management in the German speaking region. With its 25 employees the firm is based in Nuremberg and

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Show Me the Money — the Top 10 Revenue Impacts of a Great Hiring Process

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Many are surprised to learn that in growing corporations, recruiting can have the highest revenue impact of all of the HR functions.  We all know that in both the sports and the entertainment fields, there is a tremendous

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Social Studies: How to Use Social Media to Build a Better Organization

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More and more companies are turning to social media as a way to tap the innovation and talent that leaders know could blossom, if the right people could connect. How can your organization use social media to solve

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The Brand Inside Switzerland

We represent The Brand Inside in Switzerland. Through its multi-disciplinary toolbox, TBI can help you maximising business performance through brand-inspired behavior. Learn More on TBI’s Website